The Executive Team

Sally Francom – CEO

With over thirty years in sales, management, publishing, and media, Sally Francom is a marketing and media sales veteran. She started her broadcasting career in sales at KUTV, the local CBS affiliate in Utah. Over the years, she worked in sales and management in Utah at KTVX (ABC TV affiliate), KSTU Fox 13, KSFI (radio) and iHeartMedia (radio). Her last management position in broadcasting was as Director of Marketing and Sales Promotion at KTVX in Salt Lake City.

Sally F. Francom photo, salt lake city advertising, marketing, utah county


During her 15+ years in the Bay Area, she worked for The New York Times in
digital sales and management and for five years was a digital publisher at
Streetwise Reports, overseeing the publication of The Gold Report and The
Critical Metals Report, two web-based financial magazines and e-newsletters focused on sharing investment advice in the resource sector. While at Streetwise Reports, she managed a diverse and talented staff. This
position also involved consulting with public companies while networking and interviewing Wall Street and Bay Street investment bank analysts, fund
managers, stockbrokers, and other mining and energy experts. Currently, Francom is the President of Copperlight Communications. Copperlight is a boutique marketing firm specializing in reaching upscale adults in the
Mountain West and throughout the U.S. Francom’s focus is consulting with select companies to assist with marketing endeavors to increase sales, brand
awareness, and public profile.

Her unique talents include media analysis, marketing strategy, media buying
(broadcast specialist), consulting and marketing for small businesses and public companies.

Keros Lowder – VP of Creative and Marketing

Keros Lowder is an award-winning filmmaker and marketing creative who has worked with some of the biggest brands during over 14 years in video production and marketing/advertising. The 2022 Telly Award-winning creative director has overseen creative projects and campaigns ranging from local small business advertising to event and film production for StubHub, Adidas, Major League Soccer, Yanmar Engines, and more.

After graduating from BYU with a degree in Media Arts, Keros spent several years in live and studio television production before entering corporate marketing. Specializing in video production, his responsibilities grew until becoming creative director at Primary Residential Mortgage, where he won a Silver Telly Award for the recruiting campaign “Awesome Josh,” oversaw a re-brand of the company, and lead a full creative team of designers, copywriters, and video professionals.

Now, with Copperlight, Keros seeks to build brands through creative advertising, branding, and storytelling that aims to find the heart and voice of each individual partner.

Maddi Hardy – Account Manager

Maddi Hardy is a communications and marketing professional with a degree specializing in PR & Advertising from Weber State University. She works with clients of the Copperlight Communications team as an Account Executive to allow for more growth and expansion of our clients marketing strategies.